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Why Magento Open Source
Turbocharge your eCommerce! Magento Open Source will empower you to accelerate the growth of your online channel.
Amazing Feature Set! Magento is a powerful fully featured eCommerce platform that has a mature and stable ecosystem and boasts one of the largest and most vibrant developer communities in eCommerce!
Open Source - It is released under an Open Source licence by Adobe and is therefore fully customisable which will allow you to build exactly what you need.
Fully Featured Platform
Magento is a mature and powerful feature-rich eCommerce solution. It has been around since 2008 and has tried and trusted eCommerce capabilities. The features available to Magento Merchants are a mix of:
Out of the Box Features - These include; Powerful Catalog Management, Order Management, Customer Management tools and Reporting. However Magento also has extensive capabilities around Internationalization, Multi Store Support, Reporting and Security.
3rd Party Solutions - There are over 4,400 Extensions published on the Adobe site alone. These are pre-packaged modules that will help increase the capabilities of your store and reduce the cost of development.
Open Source
When choosing an eCommerce platform for your business it important to fully understand the underlying principles and strengths & weaknesses of the model. An Open Sourced solution such as Magento has many advantages:
Fully Customizable: Download the Magento code, now YOU are in control of your own eCommerce experience. You can extend the functionality as your business needs.
No Vendor Lock In: As an Open Source Solution you are free to pick (and change) your development partner, you are not tied to the technical roadmap of a single vendor as you are with a SAAS solution.
Vibrant Community
Magento is renowned for its Community and their dynamic, vibrant vision of eCommerce for the future.
Open Source ecosystems attracts a supportive and collaborative community members, who are interested in eCommerce and the solutions your business may need.
The community of developers, agencies and vendors that you will need for any eCommerce business will be an important determinant of the Total Cost of Ownership (TCO) of your new eCommerce platform.